Product Portfolio and Lifecycle Management
Best practice product portfolio management in the integrated business environment, including accelerating and integrating new product or new service development and introduction to successful market launch
- How to determine the needs of the business in total and the role of new products and services in bridging the gap from current performance to planned.
- The impact of product life cycles which are rapidly reducing in every business sector, on the business, and how to ensure sufficient new product to sustain and grow the business together with the choices and implications of portfolio shape and mix.
- The use of business filtering to stimulate enough innovation and product proposals, and to prioritise and select the best portfolio plan, and the role of the new product master schedule in establishing one agenda and one clear set of priorities through all the product development and introduction processes.
- The stage/gate model and how it is used to manage and control product based projects and ensure that planned business results are met.
- How to use risk analysis and all stages of a project to assess risks and to put contingency plans in place.
- How to understand the project and aggregate resource and competence requirements of the planned portfolio.
- The importance of measuring to manage and control products and portfolios.
- How to design lead and prepare for a successful and regular Product Management Review as a part of the company Integrated Business Planning process.
- The vital role of people, especially new roles such as the product manager, project gatekeepers, and the new product co-ordinator.
Objectives and Benefits
- Design, implement and manage the processes to support a professional and regular Product Management review as part of a company Integrated Business Planning process.
- Understand the implications of shortening product life cycles and how they may be extended and how to plan the product portfolio to meet the business aspirations.
- Assess product proposals using business filters on a common basis to determine the shape and mix of the desired portfolio and select the best proposals to make up the development and introduction portfolio.
- Establish and maintain a new product master schedule as a managed plan with supporting aggregate and project resource plans.
- Design and introduce a Stage and Gate management process to control each product project and to ensure that regular business reviews are undertaken to meet overall business objectives.
- Understand how detailed resource plans can be easily derived from the Stage and Gate process especially in team based project situations.
- Be able to conduct risk analysis and understand the benefits and costs of proposed contingency plans.
- Measure projects and management processes and use proven tools and techniques to drive continuous improvement in lead times and in product success rates, and to see quickly the business health of the portfolio on an ongoing basis.
Who should attend
This course provides a bench mark foundation for product and brand directors and managers, for marketing managers and those engaged in life cycle planning and portfolio management, and for those engaged in product or service development introduction and launch. It particularly supports those companies introducing Integrated Business Planning and is the forum leading to a process design workshop for those leading, designing, and taking part in the regular Product Management Review.
We strive to maintain the highest standards of customer service so naturally we invite your feedback. To ensure that you gain maximum benefits from this Oliver Wight Public Course.
A Pre Course Questionnaire will be sent to you before the course to establish your expectations. The completed forms will be analysed by the course facilitators to fine tune the course material and ensure that expectations and needs are met.
Telephone: 61 (0)3 9596 5830
Day 1: 09:15 - 17.00
Day 2: 08:15 - 16.30
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