Managing Demand
Best practice forecasting and demand management in the integrated business environment
Overview
Best practice forecasting and demand management in the integrated business environment.
We operate in increasingly dynamic marketplaces with global competition, consumer fads and shortening product lifecycles.
What is the workshop about?
This interactive course is for managers at all levels who are involved in the demand management processes. It enables them to understand what is happening in the market in terms of customers and consumers and its impact on the business, and leads directly to greater predictability of short, medium and long term demands on the business. It also shows how predictability is used to drive business performance in service and inventory to reduce waste and obsolescence.
The course covers the topics of Planning and Controlling demand; the 10 keys to demand management; the demand planning process and management of assumptions; marketing, planning and deployment of the sales and marketing strategy through the marketing mix; sales
management, activity planning and monitoring; the impact of the extended supply chain, and the vital activity of demand control to bring order into near term activity. It particularly describes the business process of demand management as a critical element of the Oliver Wight Integrated Business Planning process.
In addition it ensures that there is understanding of how this is a business process that improves sales and value and not just a forecasting process.
Telephone: 61 (0)3 9596 5830
Day 1: 09:15 - 17.00
Day 2: 08:15 - 16.30
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